START MOBILE Teams with XLR8 MOBILE to LAUNCH Revolutionary Mobile Content WIDGET

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San Francisco, CA – START MOBILE TEAMS WITH XLR8 MOBILE TO LAUNCH REVOLUTIONARY MOBILE CONTENT WIDGET

New art wallpapers + m60 ringtones + video ringers now available to mobile consumers GLOBALLY via a MOBILE CONTENT WIDGET that INSTANTLY brings mobile commerce to ANY WEBSITE IN THE WORLD.

START MOBILE, the independent mobile content company, today announced the launch of a revolutionary mobile content WIDGET, powered by XLR8 Mobile's "WapItUp!" mobile commerce platform.

The WapItUp! platform delivers mobile content from ANY website to mobile phones ANYWHERE in the world, via a proprietary commerce system, featuring micro-site widget storefronts.

"WIDGETS are the future of both mobile and online commerce," observed XLR8 Mobile founder Perry Tell. "And the START MOBILE WIDGET is just the first of many innovations that are coming from XLR8 Mobile!"

"We couldn't afford to spend millions on marketing to get customers to come to the START MOBILE WEBSITE, so we decided that we would bring the START MOBILE WEBSITE directly to the customers," said John Doffing, the founder of START MOBILE. "And the ONLY way to do this was with some pretty fancy technology created by XLR8 Mobile - there is nothing else in the world that even comes close!"

With a few lines of code, the START MOBILE WIDGET can be added to any website in the world.

"We just announced the START MOBILE WIDGET to our artists + musicians, and already websites + blogs around the world feature our mobile storefront," according to START MOBILE founder John Doffing. "Over the coming months, we hope that thousands of websites worldwide will feature START MOBILE WIDGETS, bringing our 'NEW art + music' DIRECTLY to a global audience that has been clamouring for unique + compelling mobile content."

Chandra Michaels, who was the first artist to add the START MOBILE WIDGET to her site Sugarluxe.com, observed that "This is an amazing branding opportunity for Sugarluxe, not to mention the optimal way to offer my artwork to mobile phones around the world - right from my own website!"

"The START MOBILE WIDGET is an incredibly progressive concept," according to Jamie O'Shea, the former editor of JUXTAPOZ MAGAZINE whose SUPERTOUCHBLOG.COM and new magazine, SPREAD ART+CULTURE, are premier resources for cutting-edge art-world news. "The service puts images from some of today's most relevant modern pop artists right in people's pockets, turning phones into portable art galleries on the cheap..."

The START MOBILE WIDGET currently features WALLPAPERS, RINGTONES, and VIDEO RINGERS.

Since 2005, START MOBILE has showcased the world's premier emerging + underground artists via START MOBILE ARTIST WALLPAPERS, and with the launch of the START MOBILE WIDGET, their creative offering expands profoundly.

"START MOBILE now offers VIDEO RINGERS and M60 TRUETONES - representing the proverbial 'cutting edge' of NEW CONTENT FOR THE NEW MOBILE MEDIUM," according to START MOBILE founder John Doffing. "We have created an unprecedented mix of creative talent from around the world, and their NEW ART + MUSIC is now available globally to anyone with a cell phone for less than the price of a cup of coffee."

ABOUT XLR8 MOBILE
http://www.xlr8mobile.com
XLR8 Mobile is the leading provider of widget-based micro-site mobile storefronts for selling content from the web, direct to mobile consumers globally. Its WapItUp! mobile commerce platform is revolutionizing how media companies monetize content to mobile users. XLR8 Mobile is also fast becoming the leading global content provider for mobile phones.. They create original content as well as license third party intellectual property (images, audio, video, and game content) for wireless devices (mobile phones).

The company has a vast network of global partners through which they distribute content, including deep partnerships in Japan and China. The company is headed by entertainment industry veterans and recording artists Perry Tell (Sire/Warner Brothers Records) and Michael Africk (Hollywood Records). Both are established songwriters and producers with published works released throughout the world, and a resume of hit songs dating from 1984 to the present day. XLR8 Mobile CEO, Perry Tell, is also a 5 year veteran of the wireless media industry, having negotiated or facilitated deals and partnerships with many of the major brands and entertainment studios, including MTV Networks, Universal Music Group, EMI Music Group, Primedia Publishing, Disney Interactive Group, Konami Digital Entertainment, E! Entertainment, Daimler-Chrysler, among others.

ABOUT START MOBILE
http://www.startmobile.com
Founded in 2005, START MOBILE brings NEW ART, INDEPENDENT MUSIC, and VIDEO RINGERS to mobile consumers globally. In July 2007, START MOBILE will launch a revolutionary D2C mobile content website, comprised entirely of WIDGETS. In addition, START MOBILE is launching a collection of START MOBILE CONTENT WIDGETS (powered by XLR8 Mobile, naturally!), custom built for some of the world's most popular social networking websites.