LOS ANGELES, CA – November 21, 2006 – HELIO, LLC announced that the company’s flagship Helio Store on the Third Street Promenade in Santa Monica, CA, is now open.

The first of five announced Helio Stores to open by early 2007, the over 4000 square foot
sleek and modern spaceis designed to create an entirely new retail experience - which extends to the NEW ART on the walls!

Helio Stores are built to revolve around Helio members and prospective members, giving young people that are passionate about style, staying in touch with friends and technology a place to fully experience Helio while they shop, browse or just hang out.

“Helio stores are spectacularly designed places that are unlike anything else in the wireless market,” said Sky Dayton, CEO of HELIO LLC. “We’ve gone above and beyond to truly embody the Helio spirit of design and staying connected with friends. Now people have a place to experience Helio first hand while they shop for new exclusive devices or test our cool services like Buddy Beacon. Or our members can cruise by to meet up or just hang out with friends.”

Helio's new retail stores feature original artwork curated by genuis entrepreneur, John Doffing, founder of START SOMA + START MOBILE galleries has enabled customers to download digital versions of the art as wallpaper for their Helio device or purchase the originals directly from the stores.

Artists featured in the first HELIO GALLERIES are some of the best underground artists in the world including David Choe, Vulcan, Tim Biskup, Luke Chueh, Sugarluxe, Yumiko Kayukawa, Chor Boogie, Miya Ando Stanoff, Apex, Plasticgod, Punkadelik, Alayna Magnan, The London Police, Visual Narcotics, Yoffy, Pesky Humans, Buff Monster, Luc Latulippe, Marco Zamora, Chris Pastras, David Flores, Dee Adams, Jon Montenegro, Dave Bravenec, Chuck Anderson, Amanda Lynn, Josh Feldman, Yury Frolov, Anthony Lewellen, Cikita Z., Neck CNS, Dane Mentzer, Douglass Turner, Pure Evil, Tricia Choi, Jeremyville, and Casey O'Connell.

About HELIO
Helio is a new mobile service dedicated to giving young, passionate people the type of wireless experience they've been waiting for. HELIO offers unique, exclusive devices, innovative services that connect you to your friends, and world-class customer care. HELIO is a joint venture between SK Telecom, the world's most innovative wireless carrier, and EarthLink, the next generation Internet service provider. www.helio.com