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Home > About  > Our Philosophy

Our Philosophy
Sugarluxe is the artistic personification of confidence and kindness.
With her illustrative iconography and punchy surface patterns, Chandra Michaels has created a growing demand for her signature Sugarluxe style.
But a true success story in the making is not such without due sacrifice and the desire to blaze new trails.
That's why the press and fans alike, often comment that Michaels embodies the image of her brand.
Centered on a core philosophy which honors creation not destruction, love instead of hate, and even something as seemingly simplistic as independent craftsmanship in the face of overseas outsourcing - Sugarluxe connects with a world of people who are determined, hard-working and hopeful that the dreams we dare to dream really do come true.
To best communicate this optimistic point of view, we introduce to you - the Sugarluxe Girls
These lively cast of characters - who through their vibrant imagery and idealism - are pleased that, if only for a moment, the world seems a bit happier when in their presence.

Illustration of Chandra Michaels from Sugarluxe
A Sugarluxe Girl is never perfectly all of us, certain parts may be out of proportion.
But for sure, she's sexy, bold, colorful, smart, ageless, always amazing, and a friend to everyone.

We can't possibly be all of those things, all of the time, but through the power of imagination, we can live a little vicariously.

So, Sugarluxe is really more than just fun accessories and fabulous artwork, it's truly about a fundamental philosophy...a way of living that values love.

Think of it as a personification of the things in life that are really sweet: best friends forever, a few cocktails every now and then, and lots of fancy stuff always.
- Chandra Michaels


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