Sugarluxe by Chandra Michaels

Sugarluxe is America’s Sweet Art
A lifestyle brand centered on kindness, passion and empowerment

Launched Valentine’s Day, 2005 – before Etsy, the same day as YouTube and before most of us even had access to Facebook, I wanted to do something many said would be impossible.

It seems so commonplace now, but at the time it was this completely wild idea that people might buy original art online directly from a website of an unknown, unrepresented artist. But I was determined to use the internet as a way to connect with potential collectors and find possible collaborators.

Within a year of debuting my initial collection, an opportunity with this famous celebrity put me on the map. What followed was a whirlwind of offers that allowed me the chance to pair my art with all kinds of cool retail products – making my previous Sugarluxe portfolio available in boutiques, major retailers and fine art galleries around the globe.

  • Collectible gift items
  • Technology gadgets
  • Wall art reproductions
  • Home decor
  • Cosmetics packaging
  • Fashion accessories
  • Paper Products
Sugarluxe Soul Sister Beautiful Black Girl Canvas Wall Art

Why Work With Me

PASSIONATE LEADER

I’ve been so blessed to have incredible memories and amazing experiences because of this business. But being honored with a double-page spread as an “Outstanding Texas Ex” in the University of Texas Alcalde Alumni Magazine has to be one of the coolest. Do you recognize a few of these other Outstanding Texas Exes? Matthew McConaughey, Renée Zellweger, and Vince Young.

GRACE UNDER PRESSURE

I’m a deadline-driven perfectionist. Maybe it was my years of training as a gymnast though that taught me how to balance that perfectionism with grace under pressure. Whether it’s been to create a collection of Back-to-Campas canvas reproductions for major retailers like Bed, Bath and Beyond or just a small custom print for a beloved customer – I want to give people my very best.

Interior Design

I’ve always been obsessed with interior design. So I absolutely love when I get the chance to work with interior designers.

This kind of work is a dream job for me. Whether you are a professional designer looking for the perfect piece to complete your project, or an awesome blogger who just loves all things for the home, I’m here to help you make some magic happen!

Gifts & Accessories

As a young girl who loved art, sometimes the only way I could own something from the artists I loved was to buy a greeting card of their work. I started Sugarluxe with this mind – inclusivity and accessibility is the key to art appreciation.

Using a combination of paint, inks and digital illustration, Sugarluxe Art’s vibrant imagery evokes a beautiful optimism that lends itself to a variety of female-oriented products from paper goods like greeting cards and cosmetics packaging to fashion accessories like compacts and apparel.

Creative Strategist

When you are a teacher at heart, money isn’t your main motivation. A major driver for me in life is to be able to lift others and let them know I believe in them. It’s my goal as a mom and it’s my professional passion, too.

Despite the promises of social media, it can be a lonely place with little return. For years now, I’ve used my experience as a marketer, commercial illustrator and small business owner to help others find brand clarity, build their business and develop products. Today you can find me mentoring, coaching, speaking, and writing for a whole new crop of aspiring entrepreneurs.

Chandra Michaels didn't just create an audience of customers, friends, and followers for her Sugarluxe Brand - She created a movement!

Mark Schaefer
Best Selling Author – ROI, Return on Influence
Rutgers University, MBA Marketing Professor

Fashion For Your Walls

Original Paintings

If you own an original Sugarluxe painting, you are part of a tradition of patrons and collectors that have helped to bring a vision to life. I’m so grateful for your support.
Sugarluxe Audrey Hepburn Canvas Wall Art

Giclee Prints

Whether fixed to limited editions or an open series, each print has always been uniquely serial numbered and signed, and comes with a Certificate of Authenticity.

Gallery Wrapped Canvas

In 2007, I signed with one of the most prolific fine art publishers in the nation allowing me to offer best in class quality gallery wrapped canvases to clients worldwide.

Testimonials

What makes Chandra Michaels so remarkable is her rare combination of creativity, strategy, tenacity and vision. To most she is known as a determined artist, but to me she is also a fearless entrepreneur.

Bill Fields – former CEO of Walmart Stores

Some of the most powerful marketing lessons I’ve learned haven’t come from a book, guru, or webinar. They’ve come from Chandra Michaels. She has successfully connected to fans around the globe with an amazing spirit of community, devotion and authenticity.

Mark Schaefer – Best Selling Author | ROI – Return on Influence

Having created a global demand for her work, she is still one of Austin’s perkiest cheerleaders: innovative, articulate, creative and inspirational are just a few words to describe illustrator, artist and designer Chandra Michaels.

Beth Lambert – The StyleList | Hometown Hero Series

Chandra Michaels is the art dynamo behind Sugarluxe spreading her irresistible message of female power and kindness.

She is down-to-earth, sweet, poised and practically the hardest working woman in Austin.

University of Texas Longhorns – Alcalde Alumni Magazine

Chandra Michaels is the image of her brand. She is a style darling to all those who love fashion and free spirits. A talented artist and gifted designer, she knows what it takes to make art work.

Mari K. Johnson
Lucire Fashion Magazine – Australia

Latest News

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